Kodak has released its new logo that will be attached to all of its new products to signify the envornmental benefits of the various products. The logo is a yellow and green leaf with the slogan being "Kodak Cares". Along with the launch of the logo, Kodak has also launched an environmental website to promote corporate sustainability and the various initiatives to support the environment.
Along with implementing the new logo, Kodak PrinterEnviro Services has qualified to carry the leaf as they are enforcing recycling and providing reusable options for the customers to control their ecological footprint.
At first I was a little skeptical about this however, since they are providing options for customers to control their footprint is going to be beneficial. I do not think just implementing a logo is doing enough, however actually seeing results is what matters to taking initiaitves to becoming more sustainable.
To view the entire article visit: http://www.environmentalleader.com/2010/05/18/kodak-unveils-new-environmental-logo-sustainability-website/
Along with implementing the new logo, Kodak PrinterEnviro Services has qualified to carry the leaf as they are enforcing recycling and providing reusable options for the customers to control their ecological footprint.
At first I was a little skeptical about this however, since they are providing options for customers to control their footprint is going to be beneficial. I do not think just implementing a logo is doing enough, however actually seeing results is what matters to taking initiaitves to becoming more sustainable.
To view the entire article visit: http://www.environmentalleader.com/2010/05/18/kodak-unveils-new-environmental-logo-sustainability-website/
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