In the above article, Puma has made an effort to adopt more eco-friendly practices by launching a new line of packaging that can be used to reduce the company's carbon footprint. They are coming out with a bag that can be used for both a shoebox and a carrying case. This will reduce the amount of waste as well as the C02 emissions that goes into making the cardboard shoeboxes. Over the course of the next 5 years, the retailer hopes to reduce their amount of waste and their carbon footprint by at least 25 percent.
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